The Brand Value of Communicating Green Power Purchases

December 13, 2016 Bridget Cameron

Author: Bridget Cameron specializes in content & communications at Renewable Choice

Whether your company utilizes clean energy in the form of a power purchase agreement (PPA), energy attribute certificates (EACs), or carbon offsets, you’ve taken a critical step towards reducing your organization’s carbon emissions and promoting the growth of clean technologies.

Advancing your sustainability strategy and goals not only makes your organization more responsible, but it also has the power to meaningfully connect you to your customers, employees, and other stakeholders.  In this era of transparency, both internal and external stakeholders expect – and even demand – that the brands they interact with operate sustainably.  In fact, research by ES Global, Interbrand, and CSR Hub suggests that sustainability contributes up to 15% of a company’s brand value.

Corporate leaders like Microsoft, General Motors, Amazon, and Walmart have taken full advantage of the brand value of communicating green power purchases.  Beyond reinforcing a positive message behind their products and services, their focus on marketing green power efforts has helped these corporations demonstrate social responsibility to NGOs, generate powerful buzz for the role of the corporate green power purchaser, enhance their appeal to talent looking for a responsible employer, and produce substantial positive publicity. Our industry friends and clients enjoy significant PR benefits from The New York Times, Bloomberg Markets, WSJ’s Market Watch, and GreenBiz, to name a few.      

“Renewable Choice has gone to great lengths to help us communicate our wind power commitment to our Team Members, our customers, our investors, and the media.” – Whole Foods Market

In addition to positive press, organizations are also able to leverage news across multiple platforms including social media, web content, print materials, custom products, award nominations, partnership applications, case studies, and other collateral.  Each marketing avenue uniquely connects the brand to new audiences and a broader community of like-minded stakeholders.

When an organization announces any type of clean energy commitment, however, it is important to understand exactly what environmental claims the organization can legitimately make across various mediums.  The FTC regulates environmental claims, therefore all organizations must use caution while crafting their messaging and ensure they have ownership of the associated environmental commodities required to make credible claims.

Renewable Choice’s expert communications team helps our global PPA, EAC, and carbon offset clients professionally message their clean energy purchases to a variety of internal and external audiences.  From award-winning case studies to claims consultations, we provide the marketing tools needed to credibly deliver the highest results from organizational sustainability communications.

Follow our LinkedIn page for quick, easy access to the latest news in sustainability and clean energy from the marketing team.  Followers have first access to blogs, resources, daily recaps, multimedia, and more from Renewable Choice’s team of subject matter experts.  Simply click “follow” on the upper right-hand corner of the page.  

The post The Brand Value of Communicating Green Power Purchases appeared first on Renewable Choice Energy.

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